Selected work, 2014–2026

Creative direction
from idea
to shipped product.

Sergiu Levinta

Principal Product Designer

  1. 01Automotive HMI
  2. 02Marine
  3. 03Energy
  4. 04Design Systems
  5. 05AI in Practice
  6. 06The Creative Range

Case 1 of 6

Automotive HMI

Context
2014–2017: The Techno Creatives, concept work and solutions for exhibition.
2018–2021: Volvo Cars, from concept work to in-car production.
Role
Concept direction and design, from what to build to how it ships.
Outcome
In-car interfaces, from concept to build.
Information distribution: framework anatomy
Cluster and HUD 2018
Cluster in context 2018
Charging experience

Case 2 of 6

Marine

Context
2016: HOC Yachts, a chart plotter for helm navigation and vessel control.
2025: Victron Energy, electric propulsion monitoring.
Role
Design lead, end to end, from research through delivery.
Outcome
At the helm on production boats.
HOC Yachts helm display 2016
In context 2016
E-Drive display
E-Drive in context

Case 3 of 6

Energy

Context
2022–2026: Victron Energy, digital products and energy monitoring.
2024: Energy Save, rebranding and web.
Role
Design strategy, direction and production.
Outcome
Business solutions reaching new markets and extended user groups.
Battery monitor

The challenge

Victron Energy’s products power a vast range of environments, solutions and scenarios: a level of flexibility that’s both impressive and complex. The core challenge? Translating this versatility into a modular, scalable interface that remains intuitive and user-friendly.

Monitoring UI
Monitoring screens: what’s new
Energy Save: product story
Energy Save: digital presence

Case 4 of 6

Design Systems

Context
Tokens, components and theming: the groundwork every product builds on.
Role
Architect and lead: token strategy, rules and the foundations that carry them.
Outcome
A single source of truth. New themes ship fast on an industry-standard workflow.
Foundations
System overview
Iconography
Sections overview
Key views

Case 5 of 6

AI in Practice

Context
AI woven into daily practice: generation, synthesis, automation.
Role
Research, exploration and experiments. Built the AI pipeline with an agentic MCP approach.
Outcome
Idea to concept. Generated assets turned into shipping work, plus experiments to learn and share with the team.
In practice: urban
Workflow: architecture
In practice: residential
Workflow: AI anatomy
Workflow: bioluminescence

AI & The
Creative
Shift

AI: impact on the design industry

An independent research talk on how generative AI is reshaping creative work: where the technology actually stands, what it changes in roles, teams and the economics of design, and how creatives adapt.

It traces the pattern of change from the printing press to the camera to AI, backs it with adoption data and emerging-role maps, and lands on the skills, ethics and tool landscape needed to direct AI rather than compete with it.

View the presentation

Case 6 of 6

The Creative Range

Context
Identity, web, interactive 3D and music software interfaces.
Role
Creative lead: direction from sketch to interactive experience.
Outcome
Solutions that last.
Elektron: music production software
Brand identity: explorations
Brand identity: identity systems
Interactive 3D: iWarm jacket
Interactive 3D: watch

About

Portrait of Sergiu Levinta

Twenty years across product UX, interfaces, motion and brand.

I’m a creative lead with a systems backbone. I’ve run the full arc: research, concept, visual language, motion, the design system and the ship date. Lately I’ve rebuilt that arc around AI, for faster exploration with the same taste. I set direction, and I keep enough craft to make direction concrete.

Creative by instinct and logical by process, I bring an inventive mind, refined aesthetic judgement and structural thinking to every brief, with the range to take a project from rough concept to polished reality.

Selected clients and brands

How I work

Direction leads, craft keeps it honest.

Direction

Strategy, story and decisions: getting people to agree on what good looks like.

  • Vision and concept
  • Narrative
  • Alignment

Systems

Token setups, component rules and an AI-assisted pipeline, for quality and speed.

  • Tokens and theming
  • Components
  • AI pipeline

Craft

Hands-on production: interfaces, motion, prototypes, systems.

  • Interfaces
  • Motion
  • Iconography

A human-led loop, accelerated by AI at every phase.

  1. Define

    Frame the problem.
    AI drafts the brief.

  2. Research

    Know users and context.
    AI synthesises research.

  3. IdeateDesign

    Iterate until it clicks.
    AI generates options.

  4. Validate

    Test with real users.
    AI clusters feedback.

  5. Deliver

    Ship specs and assets.
    AI writes the docs.

Stay early. Bring the team.

Exploration

New tools and methods go straight into real work. What proves itself becomes part of the practice; what doesn’t is dropped fast.

  • Tools
  • Methods
  • Workflows

Radar

I stay on top of where technology is moving and translate it early, so decisions run ahead of the curve, not after it.

  • AI
  • Platforms
  • Tech news

Team

Promote, motivate, make room to grow. I set the bar with my own work and help people clear it.

  • Mentoring
  • Momentum
  • Standards

Experience

  1. 2026–now

    Levin Design AB

    Founder and Principal Product Designer, Gothenburg

    Independent product design practice: UX/UI, design systems and AI adoption.

  2. 2018–2026

    Cliff Design

    Lead UX/UI Designer and AI Integrator, Gothenburg

    UX/UI, motion, brand and design systems for digital products. Clients include Victron Energy (Venus OS, GX Touch), Maurten, Texray, Sail Racing and ES Energy Save. AI-agent design system sprint: health score 71 → 90.

  3. 2018–2021

    Volvo Cars

    UX/HMI Design Consultant via Cliff Design, Gothenburg

    In-vehicle HMI from concept to production: infotainment, driver display and HUD. Interaction logic, visual design, prototyping and the HMI design system.

  4. 2014–2017

    The Techno Creatives

    Senior Creative Designer, Gothenburg

    Creative direction, UX/UI and motion for interactive products and campaigns. Elektron Overbridge: Red Dot “Best of the Best” and Design S 2016.

  5. 2004–2012

    Earlier career

    Designer, illustrator and animator, Chișinău

    iOS UI at Softintercom, freelance design, illustration and web, and educational animation at +T-Helper Studios.

Capabilities

  • Product UI/UX
  • Strategy
  • AI integration
  • Design systems
  • Creative direction
  • Automotive HMI
  • Brand and visual identity
  • Motion and interaction
  • Visual craft

How I work

  • Creative leadership
  • Systems thinking
  • Strategic vision
  • Stakeholder communication
  • Mentorship and knowledge sharing
  • Craft quality and precision

Tools

  • Figma
  • Claude AI
  • Flora.ai
  • Spline 3D
  • Adobe Creative Suite
  • After Effects
  • Framer
  • Notion

Languages

  • English Professional
  • Romanian Native
  • Russian Native
  • Swedish Learning

Education

  1. 2003–2005

    Graphic Design and 2D Animation

    Professional practice course

  2. 1998–2003

    Bachelor of Laws, Penal Law

    Moldova State University

Contact

From imagination to shipped product. Let’s talk!

Sergiu LevintaPrincipal Product Designer

Email
Phone
+46 73 981 55 89
LinkedIn
linkedin.com/in/sergiu-levinta
Based in
Gothenburg, Sweden
CV
Download CV (PDF, 1.4 MB)